Tuesday, August 7, 2012

Dodge Say Farewell Yet Again


                Just eleven years after Dodge made its return to Nascar in 2001, the manufacture says farewell yet again. Ralph Gilles President and CEO of Chrysler’s SRT Motorsports Brand, made the announcement earlier today during a Media Teleconference call, that the manufacture will not return after the conclusion of this season. Dodge has 215 overall Sprint Cup wins in Nascar, 55 of those wins came after their return in 2001. Penske Racing was the only current Sprint Cup team running the manufacture, but they announced earlier this year that they were returning to Ford for the 2013 season. With Penske moving to Ford in 2013 Dodge was essentially stranded without a large team to run with. Gilles stated that "A number of opportunities emerged, and our team worked diligently to put a structure together to fit our overall business and competitive objectives”, “…in the end, we simply couldn't develop the right structure". Despite falling short of their ultimate goal of a Sprint Cup championship, Dodge feels they have been successful since there return in 2001. Along with their 55 Sprint Cup wins, the manufacture has won Championships in Nascar’s Camping World Truck and Nationwide Series since 2001. Dodge simply made a business decision just as they did in 1977; hopefully we will see them back in competition soon.

No comments: